Avoid the Pot Bunkers of Selling
Most golfers love watching Tiger Woods, Rory McIlroy, Dustin Johnson, and alike, pound the ball. We love seeing someone sink a thirty-foot putt to win a major tournament. Similarly, we are drawn to flashy stereotypical salespeople who are easy to talk to, fun to be around and make us feel good about ourselves. In our minds eye, it’s what the perfect … by Gretchen Gordon