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Understanding Your Customer’s Story with Listening Paths by Kirk Snider

29 May 2019 by jaqs@tsw

Kirk SniderUnderstanding Your Customer’s Story with Listening Paths

When I was younger, I would often play “The Telephone Game” with my friends. You whisper a phrase to one person, who whispers it to another, and so on until the last person in the line repeats the message out loud for all to hear. Inevitably, the phrase would be unrecognizable from its original form. Of course, it’s all … by Kirk Snider

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